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Duke's tools for transitioning customers to time-of-use

March 26, 2025
C147/ 154
Customer Engagement Digital Transformation

As part of a comprehensive strategy to fulfill the objectives outlined by the North Carolina Carbon Plan, Duke Energy has crafted a suite of digital self-service tools. These tools are designed to provide a smooth transition for customers through the different phases of their journey: awareness, consideration, decision/purchase, retention/loyalty, and advocacy.

Interdisciplinary teams integrated a variety of high-engagement features, such as monthly usage alerts, an innovative recommendation tool, a digital app for self-managing rate changes, and detailed home energy analysis reports, all designed to meet the diverse needs of customers.

Join Duke Energy on this digital journey as they demonstrate how their digital teams and products connect with customers through flexible savings options and maintain active engagement throughout and beyond the enrollment process.

Chairperson
Michael Brown, Director of Energy Services, NV Energy - NVE
Speakers
David Marques, Senior Product Owner - Duke Energy
Sara Brockmeier, Sr Product Analyst - Duke Energy
Anna Schnars, Sr Product Owner - Duke Energy
Panel Moderator
Katie Horan
Katie Horan
View all 2025 Technical Conference Sessions