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Where new ideas come to life

Initiate is your gateway to discovering the up-and-coming innovations in the energy sector at DISTRIBUTECH. Witness firsthand how startups are transforming the industry! Stop by to hear the newest solutions on the market, breakthrough technologies, and connect with innovators from across the globe. It’s the perfect opportunity to explore fresh ideas and connect with the future of transmission and distribution!

Initiate

Participating companies

Click on the company logo to learn more!

Curious about exhibiting with Initiate?

Eligibility

Your application and pitch deck will be reviewed by the team to determine whether you qualify for Initiate. 

The company should have:

  • Less than 25 employees
  • No more than $15M in funding
  • A pitch deck to provide in the application
  • A technology that is applicable to the energy industry

The company should be:

  • Founded less than 6 years ago
  • New to Initiate (has not participated in previous years)

Apply Now

Important dates

Dates

What's happening

March 14, 2025

Send final presentation to Sarah Toews (also bring it on a flash drive as a backup).

March 23-24, 2025

Arrive in Dallas to get set up.

March 25-27, 2025

Have the kiosk staffed, network, present your pitch at assigned time, walk the exhibit floor, attend conference sessions, etc. To kick off the event, the keynote will take place on March 25th at 8:30 AM, then the exhibit hall opens at 10:00 AM.

March 27, 2025

Awards given out by judges and Duke Energy on Initiate stage, 10:30 AM.

 

How Initiate can impact you!

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Initiate FAQs

Should my company participate in Initiate or exhibit with a booth?

We encourage the start-ups to choose one or the other. Participating in the Initiate program will give you the chance to pitch and exhibit alongside other innovators and founders.

How many passes are included and how do I register my staff?

Once the portal is ready, you will login to the exhibitor portal online and register your staff (2 full conference pass and 2 exhibition passes). 

How do I rent additional items for my kiosk (monitor, lead retrieval, additional stool, etc.)?

Once the exhibitor portal is open, you can rent these items through the portal. You can also bring/ship items directly to the convention center and instructions are located in the exhibitor manual (coming soon to the event website).

How long is the pitch?

Each start-up will have 5 minutes to pitch and 5 minutes of Q&A from our judges for a total of 10 minutes.

How is Duke Energy participating in Initiate this year?

Duke typically selects one start-up each year to receive the Duke Energy Award. This means that Duke will meet with one start-up post event to discuss potentially working together in the future.

How many start-ups will participate in Initiate this year?

58 companies will participate, showcasing a variety of technologies.

Who is the audience of my pitch?

The audience at DTECH is mostly utility representatives. There might be some VCs in the audience, but the main purpose of pitching at DTECH is to get in front of a utility audience to showcase your technology and how it might be useful to them as customers.

Is there a prize if our company is one of the top three start-ups?

While there is not a cash prize, the top three start-ups will receive a physical award to display, interview with one of Clarion’s content directors, a press release, and a free 10x10 booth for DTECH 2026 in San Diego, CA. The top start-up will also receive a $1,500 sponsorship credit to use toward the 2026 event. 

What will my company be graded on in order to be selected?

 

 

Traction 

No traction at all Soft traction (press coverage, social followership, etc…) Test users/pilot/convincing non-financial KPIs (downloads, pre-orders)/raised significant funding from investors Generating first revenues Generating significant revenues (operatively positive on a monthly basis) Sustainable profit (significant profit)
Team

Single founder, no team

Small team, not very experienced  

Complementary team with little experience Complementary team with significant experience

Experienced, complementary team including serial entrepreneur(s)

Experienced complementary team including serial entrepreneur with exit

Product No innovation, imitation of existing products and services Low innovation – localization of proved business models from abroad. Some innovation – incremental improvements of existing products and services Innovative new solution or business model addressing customer needs

Competitive technological innovation/advantage

Very strong innovation or protected IP
Market Market does not exist/no market need

Small market, well served by competitors or equally good substitutes

Large market, well served by competitors or equally good substitutes Attractive niche in small market with unique solution/position Attractive niche in large market with unique solution/position

Very large in mostly underserved market with the right offering

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Initiate sponsors

Meet our partners

Meet past winners

All Initiate participants were judged on their financial and technical viability, innovation, quality of the pitch and if their technology brings a benefit to the community. These four start-up companies came out on top and will receive a free booth at DTECH 2026. Congratulations!