Juliet Shavit is the President of SmartMark Communications and a leading expert in smart grid customer education and the grid-edge. She was the founder of the U.S. Depart of Energy Smart Grid Customer Engagement Working Group under President Obama and the Smart Grid Customer Education Symposium series. She has worked for more than two decades with utilities, policy makers, industry organizations and consumer advocates on developing strategies and messaging around the benefits of AMI for consumers. Today, she is considered a leading expert on grid-edge, advising many industry stakeholders on the importance of consumer engagement and the link between widespread behavior change strategies and quantifying GHG reduction. Shavit supported BGE as the first utility to certify a smart home solution with ENERGY STAR, paving the way for measuring energy reduction through IoT devices in the home. Today she works with industry on the adoption of innovative technologies to drive behavior change and meet the needs of the new smart grid.